Marketing Manager – Hong Kong SAR

Marketing Manager

This role has overall responsibilities for developing and delivering marketing and digital strategies in Hong  Kong, leading yearly marketing plan and budget process for multi-channels, to achieve business goals  independently with focuses on event management, digital advertising, social media, e-public relations, retail  promotions, CRM, partnership and CSR. 

Permanent, full time contract
Hong Kong


  1. Flash Sales/ Event Management
  • Develop and plan integrated marketing and communications strategy both our in-store and online  flash sales via online and offline channels to achieve business goals. 
  • Work closely with CRM, Ecomm, Business Development, Operations and Floor team on identifying  the right approach of communication and carry out effective campaigns. 
  1. Digital & Social Media Management
  • Formulate digital marketing strategy and lead the digital marketing initiatives including company  website, mobile app, eDM, social media pages, SEO/SEM and google assets. 
  • Design customer journey on all digital touch-points for acquisition and retention, to engage target  audience to build brand awareness and grow sales conversions. 
  • Review and maintain high standard of all content including but not limited to editorial articles, live  stream, eDM content, banner/ video content. 
  1. Loyalty Program & Partnership
  • Take part in loyalty program launch and initiatives 
  • To grow OnTheList Premium business aggressively by driving the expansion of new partnerships  in multiple channels 
  • Liaise with different business units to develop engagement campaigns for members activation,  such as chambers, banking & corporate etc 
  1. Media Relations & Influencers
  • Establish and maintain strong bonding with media and influencers to maximize exposure.
  • Handle corporate publications and promotion materials, including press release, newsletter, and  other marketing collaterals. 
  1. Budget & Report
  • Assist in budget management and to achieve business results in a cost-effective way.
  • Measure and analyse results of all traditional & digital marketing campaigns (ROI and KPIs) as  well as use hindsight to consider future campaigns. 
  • To monitor, measure and evaluate on all demand generation campaign metrics.
  • Prepare monthly report for managements review. 


  • University graduate in Marketing or relevant discipline 
  • A minimum of 8 years experience in marketing with at least 3 years at managerial level
  • Strong team leader, highly motivated, fast-paced, creative with ability to lead multiple projects
  • Knowledge in Adobe Creative Suite (Photoshop, Illustrator) would be an advantage
  • Well-organized, detail-minded, self-motivated, high responsibility
  • Good media relationship & communication skills 
  • Good command of written and spoken English and Chinese 
  • Excellent MS Excel, Word and PowerPoint skills essential

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